The Top 6 Alcohol Affiliate Programs of 2022

Party People

Disclaimer: This article may contain affiliate links. If you choose to purchase anything through the links below I may receive a small commission at no cost to you. However, these are all tools/services I have tested and the opinions in this article are all mine and not colored by any monetary incentives. You can read my full affiliate disclosure in my Affiliate Disclosure.

Shalalal *buurp* shalala…. 

I had a shot for each of these *buuurp* affiliate programs. So, as I write this introduction, I am pretty wasted.

Don't trust a word I say. 


Ok, ok, ok.

Enough of the stupidity! 😀

I didn't touch the drinks (yet), and you can trust that I did my best at pulling the best alcohol affiliate programs out of my hat. 

I have to admit that I have only been involved in a niche once where alcohol would be remotely related to the main niche.

Still, don't scuff off the idea of promoting alcohol products. There are a lot of related niches, and affiliate programs for alcohol are a great way of making money. 

The global alcohol sales volume will surpass $1.48 billion in 2022. It is expected to rise 10.1% annually. 

Looking at this statistic, alcohol seems to take home the first prize for the most significant consumption by 2025.

The Bureau of Labor Statistics estimates that the average US household spends $579 annually on alcohol. You should not target teetotallers unless you have a lot of other marketing opportunities.

So, heck yeah! 

There's money to be made.

Do you like what you hear? 

Let's take an in-depth look at the top alcohol affiliate programs currently on the market:

Alcohol Consumption Globally
Saucey Affiliate Program


Saucey is an online alcohol delivery service that can be ordered on-demand. As you can see from its sleek website, it looks a lot more legitimate than the flyers you see pinned to streetlights.

The service is available in 13 cities, including Chicago, Dallas, and Los Angeles, NYC. Orange County. SF East Bay, San Diego, San Francisco, San Jose. Silicon Valley, South Bay LA, Washington, DC. These customers can order the alcoholic beverages they want and have them delivered in 30 minutes. 

Basically, they offer the same service as I did when I was 16.

Except I only sold moonshine.

And it wasn't legal. 

Saucey does not have a minimum order amount, but they charge a cart charge for each transaction. This fee is different for each delivery zone.

Saucey affiliate program pays a 4% commission on all sales with an average order of $56. 

Although it might not seem the most appealing, the average conversion rate of 12 percent means that people who click on your text or banner links will convert.

Join: Saucey affiliate program

Commission: 4%

Cookie duration: 30 Days


BroBasket Affiliate Program

Bro Basket: The Premium "Gifts For Guys" Site

After being launched in 2014 as a local delivery company for beer-themed gifts and then noticing that orders were coming in from all over the country, The Bro Basket quickly grew to ship nationwide.

The company offers a wide range of gift baskets for craft beer and personalized gifts, spirits, and beef jerky. It is a one-stop shop for all "bros."

Bro Basket's affiliate program offers one of the highest commissions among all alcohol affiliate programs. It gives you a flat 12% for every sale you refer in a 30-day period.

Payment directly to PayPal.

With 5003 verified reviews as of writing, you can't go wrong.

Join: BroBasket Affiliate Program

Commission: 12% FTW!

Cookie duration: 30 Days Affiliate Program


BarProducts, as its name implies, sells bar products. 

Woohoo! What a surprise.

These products include bottle openers, corkscrews, liquor shelves, and LED lighting. This is precisely what you need to open your own home bar.

You can also find various beer gifts on the site, including coasters, bottle and can coolers, and drinking games.

BarProducts has a great affiliate program. It pays a solid, but not spectacular, 5% commission on all sales. Payments are made directly to your PayPal account. You can't join if you don't have PayPal or prefer not to use it.

The website also offers same-day shipping for most orders, provided that they are placed before 2 p.m. EST.

Join: BarProducts Affiliate Program

Commission: 5%

Cookie duration: Unknown


Drizly Affiliate Program

The Roaring Red

Drizly claims to have North America's largest online alcohol marketplace. It reaches beer drinkers, wine lovers, and liquor enthusiasts in over 100 markets across the US.

This sleek online business offers a highly personalized shopping experience, rich content and promises to deliver orders within an hour. This makes it easy for affiliate marketers to convert visitors to sales.

Drizly's affiliate program pays only a 3% average commission. This means you will need to drive a lot of traffic to make decent money. You will only get paid for sales to new customers. 

Repeat purchases are not eligible for commissions. 

I have no clue why they have decided to do it that way, and frankly, it's quite terrible from an affiliate marketer's point of view. 

Drizly is still a great option. Drizly's average order value is more than $75. You'll also get lots of marketing materials, including monthly affiliate promotions and updated creative.

Join: Drizly Affiliate Program

Commission: 3%

Cookie duration: 30 Days


WineExpress Affiliate Program

WineExpress, The Wine Enthusiast's exclusive online retail partner, is 

This website and catalog are big with wine lovers.

Josh Farrell is the wine director of the company. He has more than 30 years of experience as a wine merchant, taster and cellar master, as well as being a sommelier at Windows on the World.

You can find hundreds of wines on the site, including rare reserves. All orders over $149 qualify for free shipping. You can also sign up for wine club packages starting at $49.95 per month.

You can sign up to the WineExpress affiliate program to earn a flat $10 on any wine club memberships you generate and a 6% commission for regular store purchases.

WineExpress offers a variety of promotional materials to make your life easier. These include banner ads, text links, and product links.

Join:  WineExpress Affiliate Program

Commission: 6% on regular purchases, $10 for wine clubs

Cookie duration: 30 Days


ALSO READ: Best Wine Affiliate Programs

The Whiskey Barrel Affiliate Program

The Whisky Barrel

This is a UK site shipping worldwide.

Whisky Barrel, which stocks more than 1,000 whiskies from around the globe, may not have the largest selection in the world, but it can't be far from it…

Its extensive catalog features many new releases. 

The site focuses on rare and fine Scotch whisky from independent distillers and bottlers. Prices range from £30 to £30,000. You can also find a variety of world rums, Scottish Gins, rare Japanese whiskies, and many other products.

The Whisky Barrel is based in Scotland but ships internationally. Delivery to over 50 countries is possible.

Affiliate programs like Whisky Barrel pay a flat 5% commission for all sales. This can quickly add up, especially if you promote premium products to a wealthy audience.

I'll take 5% of £30.000any day.

Affiliate marketers have the option to access review samples as an additional perk. Don't do it too often!

Join:  The Whisky Barrel affiliate program

Commission: 5%

Cookie duration: 30 Days

Conclusion: Are Alcohol Affiliate Programs Right For You?

Alcohol causes problems. So should you promote companies that sell alcohol?

Alcohol is also associated with good times and joy.

It's a two-edged sword. So I leave it up to you to decide.

You'll notice that alcohol affiliate programs tend not to pay high commissions. Because alcohol margins are very tight, there is not enough value to pay a large percentage of the sale.

Products from wine, beer, liquor, whiskey affiliate programs

Oh, here's a bonus tip for 'ya:

You are not limited to selling 75-dollar wines. You can sell $1300+ whiskeys or even Whiskey and other liquor, rising to tens of thousands of dollars. 

Then 3-4% commission doesn't seem too bad, after all.

And of course… Alcohol is also very popular. 

We all enjoy a glass of wine or beer, so you have a large and highly qualified audience.

Find your segment and tap it. There is plenty of money to make as an affiliate for alcohol.

If you are new to affiliate marketing, read this first.

Reach out to us if you need any help.

To your success.


Man Cheering With Beer



About the author

This article was written by Martin Sand, a marketing coach and affiliate SEO with 20+ years of experience ranking his own- and client websites. 

Need help with your SEO projects or someone to steer you in the right direction? I Can Help - Contact Me Here!

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