Blog Seo: Search Engine Optimize Your Blog Content For Maximum Results

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Blog SEO Best Practices 2024

The best on-page SEO tips to optimize your blog for organic search engine ranking and high click-thru rates.

Search engine optimization, or SEO, is crucial for any marketer trying to make it big online. It doesn’t matter if you work for a big brand, run your own ecommerce store or if you are an affiliate marketer. If you’re going to make your brand stand out, and generate any kind of substantial income online, you must treat search engine optimization seriously. 

The reason why you write, and optimize, your pages and blog posts in the first place is because you want visitors to find you through search engines like Bing and Google. 

However, not everyone writes their content with search engine optimization in mind. Do you think about the SEO aspects of your blog when you are writing or finding topics to blog about? Does your blog content help your business organically rank on search engines or are they just digital landfill?

Does Blogging Help With SEO?

Blogging does help in boosting SEO quality by positioning your website as an authority in its field. What is important is that your posts provide relevant answers to your customers' questions. Without applying any off-site search engine optimization tactics such as backlinks and social signals, ranking is hard. But it is possible if you apply a few factors to your blog posts. Specifically, using a variety of on-page SEO tactics which gives you more opportunities to rank in search engines and get more purchase-ready customers to visit your website.

Quality, well-structured, content with good grammar and interesting graphics often rank higher than content of poorer quality. Content has always been king, but today even more so. Blog SEO is about applying best practices on your site, and two of the top factors are relevancy and search intent.

Ok, Google’s algorithm changes can drive the most experienced SEO specialists to tear their hair out.  So, how can you as a business owner with plenty of other things to focus on find time to focus your attention on doing proper SEO for your blog and make sure you always follow the Google guidelines?

Luckily, it’s not that hard once you understand the basics. Ideally, you would leave the SEO part of your business to an SEO agency like ours but if you are just starting out you may not have the funds to spare right now. Or maybe you just like learning new things and having full control over your website.

Whatever the case, what’s important is that you know what ranking tactics work, avoid short-cuts and stay on the right path. When you focus on evergreen strategies like we do here at MWTS you don’t have to be too concerned with learning the latest trick. 

Instead you can aim your focus on what actually works, and that doesn’t change too much over time: Quality content (on- page) and links (off-page).

Ok, I’ll explain…

1-2-3 Blog SEO

Through the following tips and ideas, our goal is to avoid the most common confusion we see from new marketers, entrepreneurs and bloggers trying to rank their content in the search engines. We’ll cover how to optimize your blog posts for maximum chance of success as well as some conversion tips and a few other factors you should focus on.

Alrighty, here are our wordpress blog optimization tips to enhance your content and improve your chances of ranking well in the search engines... 

(These tips will also work if you’re not using WordPress, but our main focus will be on wordpress websites)

Obviously this list isn’t including any thinkable rule there is, but it is meant more like a guideline. Every SEO makes up their own strategies and standards and you could too, but these will at least give you a very good starting point.

Long-Tail Keywords To Match Search Intent

Gone are the days when keyword stuffing your blog posts with keywords was the right way to optimize your blog posts. Google is getting smarter and old keyword stuffing strategies will just hurt your website. 

It makes perfect sense: Google wants you to provide interesting content that people actually want to read. They want you to provide answers to searchers questions. This has always been Google’s stance but since they weren’t as good at catching cheaters, webmasters and SEO’s gamed the system. Today, it’s all about giving the reader a good experience, i.e answering their search intent.

Therefore, you should not focus too much on keyword density (the percentage of keyword appearance in relation to other words on your page) and only use your keyword where it fits in naturally. If you are just stuffing in keywords it will feel intrusive to the reader and it doesn’t add any value to the content.

One way to rank quickly, and easily, without having to rely on backlinks is to optimize your content for long-tail keywords. 

A good rule of thumb is to find two or three long-tail keywords. One of them should be your main keywords for which you optimize the content. The more searches this term gets, the better it is. However, how easy you can rank for a specific term is determined by the authority of your website and the power of your competitors.

The remaining two long-tail keywords could be search terms relevant to the main keyword, but that doesn’t receive enough searches to justify writing separate blog posts. Of course, if you can find three related keywords that all can receive a lot of traffic and have them all in one blog post that is even better.


The higher the authority of your website, the more keywords and longer posts you can rank. When you’re just starting out, however, optimizing for two-three long-tail keyword phrases per post is a good way to start.

Why long-tail keywords?

Long-tail phrases are often very specific or question-based keywords that keep your post focused on answering specific questions your audience may have. 


Shoes << Totally generic. Meaningless to optimize for.

Running shoes << Better, but difficult to understand search intent. Is the searcher looking for running shoes images, to learn what running shoes are or something completely different?

Best running shoes << Way better. This is a typical search term for affiliate websites. The searcher is looking for the best running shoes and is probably interested in buying.

Best running shoes for women << Now, we’re cooking. Imagine the searcher first makes a search for “best running shoes for women,” then she finds a couple of interesting shoes. Now she’s looking to learn more about a specific shoe and make the following search…

Nike Performance AIR ZOOM PEGASUS 37 Review << She’s card-in-hand ready to buy!

Visitors searching for long-tail keywords are way more likely to read the whole post and then move on to read more of your content as well. In addition, they are more likely to make a purchase. In other words, they are visitors who convert.

Let’s look at some further wordpress blog seo tips to help you with your blog seo search engine optimization…

Exactly Where To Add Your Keywords In Your Post

You have chosen two or three long-tail keywords to optimize your blog post for. 

Now what? 

Now it's time to add the keywords to your blog post. When doing blog seo you need to know where exactly to incorporate those keywords. More precisely, you need to know the best parts of your posts to include these terms in so you can rank as high as possible in the Google search results. 

There are five specific places of your website, or more precisely the html body of your copy, where you should include the keywords. 

They are:

  • The URL
  • Your title tag
  • Your headers
  • Your meta description
  • The content


Your URL is an important part of your blog post. Here we are not talking about exact keyword matching domain names which used to be a ranking loophole a while ago, but more the url of your blog post.

The URL of your blog post adds relevance to your post and tells the search engines and website visitors what they can expect to read about on your website. It should be short and descriptive.

Example for the keyword “Best CRM Software”



It’s keyword stuffed and spammy.



These are straight to the point and descriptive.

Since the search engines start by crawling your URL, and as they partly use it to understand what your post is about, you should do what you can to make it relevant and easy to read for both web crawlers and humans. There is a huge opportunity to optimize your URLs on every post you publish. Every post your site is on its own unique URL, so ensure you include keywords in the best places.

Note: The URL of your post is only a very small part of Google’s ranking factor, so don’t stress this too much. Unless your URL is looking keyword stuffed and spammy, you don’t need to change your URL structure.

Your Title Tag

The title tag of your blog post is what makes readers click on a search result. It is also how the readers and the web crawlers first get acquainted with your content. 

The headline of your blog post will typically be the same as the title tag and it helps the search engines determine the relevancy of your content. 

Therefore, including a keyword here is vital. 

Here’s an example:

Blog Seo Agency Snapshot from rankings

Always include your keyword within the first 60 characters of your title. If it’s longer Google will cut your title off. 

If you’ve got a long headline and it won’t fit in to the 60 character limit, you basically have three options:

Let’s say you want to optimize for “Plumbing Companies in Charlottesville, VA.

Your headline could read “The Best Way To Find The Cheapest Plumbing Companies in Charlottesville, VA with Images and Reviews

  1. Use it as a title tag anyways and Google will cut it off. 

It would look something like this when someone sees your result in the search engine:

The Best Way To Find The Cheapest Plumbing Companies in Char….

  1. You can rewrite the title tag to fit the 60 characters frame:

Looking for Top Rated Plumbing Companies in Charlottesville? 

  1. Add the keyword first.

This one is often the best solution. You keep the same meaning of the headline, and let Google cut if off, but you keep the keywords by putting them first in the title tag:

Find Plumbing Companies in Charlottesville, VA? The Best Way…

By doing it this way, you still retain your posts relevancy and people searching for the term will be intrigued to learn more about the “best way to find the plumbing companies.”. The “...” trigger curiosity and is a great way to get clicks.

Here are some real life examples on how website owners choose to use title tags and meta descriptions to rank in Google and get clicks. Which one would you click on?

Plumbing SEO examples

The Importance of Headers [Header Tags]

What are headers? Technically, they are the code on your website that looks like this:

html headers

In easier to understand terms, they are the titles of your post and subtitles throughout your post.

In the blog post you are reading right now, the title “Blog Seo: Search Engine Optimize Your Blog Content For Maximum Results” is H1 tagged, while the section you are reading right now is further down on the hierarchy and is titled “The Importance of Headers.” This section has been assigned an H4 tag.

The image above sorts the header tags in order of importance. H1 is regarded as the most important and so on.

So, how can this help your blog’s SEO? 

Mention your keyword throughout the body of your post and in the headers, wherever it flows naturally. You should include your keywords in your blog post, but only in a natural, reader-friendly way. Don't add keywords like a rabid monkey in a ship trunk full of bananas - You’ll just risk being penalized for keyword stuffing.

Like mentioned above, regarding long-tail keywords you'll probably think about how to incorporate your keywords into your post even before you write a single word. That's a clever idea, but don’t let it be your key focus, nor even your secondary focus.

Whenever you create content, your primary focus should be on what matters to your audience, not how many times you can include a keyword or keyword phrase in that blog post. Focus on being helpful and answering whatever question your customer asked to land on your post. It’s all about creating good user experience (UX).

Meta Description

Your meta description is there to give search engines and readers information about your blog posts content. In other words; you should use your long-tail search terms in a way that both Google and your visitors easily understand the primary focus of your blog post.

Simultaneously, remember that copy matters a great deal for click-through rates because it satisfies visitors' search intent. The more engaging, the better.

This video neatly sums it all up:

We’ll go deeper into meta description optimization further down this article, but first...

Adding Keywords in The Content

We'll make this part short. Basically, add your keywords where it flows naturally. If you're using Rank Math you will get a SEO score based on keyword densitiy. There is no set rule for what is optimal and it depends on the niche. 

Re-engineer what your competitors (who are ranking on top of Google!) are doing!

If you stay within the averages of the ones already ranking on Google, you should be fine. 

Meta Description Optimization

Basically, a meta description is the text that appears in the SERPs (Search Engine Result Pages) that lets the readers know what the link is about. The meta description informs searchers about what they can expect to read more about if they click the link and is forwarded to the page. Make sure it’s informative, but also something that makes people want to click. 

Studies show that click-thru rate (CTR) actually is a part of Google’s ranking algorithm so it is crucial that you write your meta description, and title tags, in a manner that will attract clicks. However, using click bait techniques just to get the click is not a good idea, as it will backfire in terms of high bounce rates. 


What is the ideal length of a meta description? While the maximum length of a meta description now is around the three-hundred characters mark, we recommend testing shorter ones.

We used to always max out the meta description field to get as many (key-) words and as many CTA’s we could within that piece of online property. 

However, we recently did a small test to compare CTR of long meta descriptions vs shorter ones, and we discovered that meta descriptions featuring less than 150 characters had a 9.48% higher CTR compared to a longer text.  

Avoid too “salesy” meta descriptions, but try to make it compelling and relevant and add a call-to-action (CTA). Adding a “...” to the end of your description is a neat trick to entice a higher CTR. Also include the long-tail keyword for which you are trying to rank.

We did a search for "best iptv app for apple tv" and this was one of the results:

Meta Description Example

You can see how Google has bolded (our highlight) the long-tail search phrase “best iptv app for apple tv.”

Ideally, we want Google to show our meta descriptions and we can use them as marketing text encouraging the searcher to click using all the copywriting tips in the book.

However, nowadays Google is not necessarily showing your meta description and they may choose to show a snippet of your text instead. This does not always turn out in your favor.  

Quite often Google pulls in other parts of your blog post that includes the keywords searched. Apparently, they do this to display the content surrounding your keyword and create context. This will help the searcher determine what your blog post is truly about.

As a result, a good strategy is to make sure that your keywords are surrounded by enticing and relevant content.  

Let me show you another example. Below are examples of two different search queries delivering two different snippets of text on Google SERPs. The first is a result of the query "tractor," and pulls in the original meta description:

Tractor SEO example

The second search was made using the term"using ps4 controller on pc"...

Meta Description Example

As you can see, all results for these search terms pull a “random” description from the website. Google will in most cases pull the text that they think best answers the searchers question. 

The smartest thing you can do is to create reader-friendly content with natural keyword inclusion, making it easier for Google to determine your blog post’s relevancy and displaying it accurately in the SERPs.

Your Blog Must Be Mobile-friendly And Responsive

It’s always a good idea to follow the official Google Webmasters blog to stay on top of changes and new tools for webmasters.

One of the really important changes which has happened over the last few years, is the shift from desktop web searchers to mobile search. 

According to many recent studies, including live stats from Statcounter, shows that currently 50.3% of all searches come from mobile devices.

As a result of this, Google has begun to show mobile-friendly results first. They are strongly favoring websites that are optimized for mobile and that are loading fast and looking good on mobile devices.

But what exactly is a mobile-friendly website?

This article from Hostgator sums it up.

It all starts by choosing a responsive design for your website. Most modern wordpress themes are mobile responsive. This website, for instance, is made with Thrive Themes and Thrive Architect and the text and images are displayed based on the size of your screen.

Google’s Mobile Search Friendly test will help you determine if your site is optimized for tablets and mobile devices.

The Power Of Image Alt Text:

Don’t Forget to Optimize your images

Good, interesting, content is more than only text. Your blog posts should also include images to support your content or help illustrate more complex content. 

This ain’t too hard to comprehend. It’s much like reading an article in a magazine - only rarely will you find text without accompanying images. However, Google doesn’t just look for the images. They look at the context in which the image is placed, and the image alt text provided with the image. This means that in order to ensure that your images boost your onpage SEO, you need to provide an image alt text.

The purpose of the image alt text is two fold. Maybe even three fold.

  1. Since the search engines cannot “see” the image (it’s just “0s” and “1s”) they use the image alt text to understand what the image is about. They use this information to show, and rank, your image in the search engine’s image search (i.e Google images).
  1. The other reason why you should use it, is because it allows you to add your targeted keyword to another section of your blog post which can help with rankings. Don’t overdo it, though. One image per blog post with your targeted keyword as alt text is often enough.
  1. Blind, and visually imapaired people, also use computers. The text related to images can in some instances help them understand the content better as their computers read the text for them. If the image alt text and other image meta data are relevant, this can improve their user experience (UX).

Technically speaking, the image alt text is nothing more than a string of HTML code. Most of us rely on WordPress or a similar content management system which allows us to simply type the alt text into a field and the system automagically adds it to the correct space.

The HTML tag (HTML string) will look something like this:

<img src="img_flowers.jpg" alt="Flower Bucket" width="300" height="700">


When you do this correctly, the image alt text will display something meaningful instead of just “IMG7515425.” Let’s say you have a dog blog like we analyzed in the Anchor Text Guide your image alt text could say “cute puppies in the snow.”

cute puppies in the snow

As discussed above, your image alt text should be descriptive in a helpful manner: It must provide the search engine with a context. The search engines will use the context to understand how to index the image and how it is related to the content of the blog.

There are many ways to create context with your image alt text. Here are some examples: 

  • 1) Describe the image in a meaningful way.
  • 2) Don’t use excessive words like “image of, picture of, this picture shows…”
  • 3) Be specific in your description. See bullet point 2 again.
  • 4) Keep it short. It’s better to write “dogs in the snow” than “ten cute staffordshire bull terrier dogs playing with a elk bone in the snow.”
  • 5) Use your keywords where suitable, but avoid keyword stuffing.


Your blog should have a few, maximum 5-6, well defined categories which all your blog posts should fall in under. There are some sites having hundreds of categories, and it may work for really massive content sites. However, for most small business owners, affiliate marketers and niche website owners, 5 categories will be enough.


Each post should only belong to one category.

Choose the category that is closest to what you are writing about.

This website for instance has 5 categories:

As of writing this blog post, not all categories are filled with content yet. We have set up Rank Math to exclude blog categories with no content from being indexed by the search engines. This helps us avoid indexing pages with thin content and eventually getting our site penalized.


Use tags to organize your blog content and add additional searchability internally. Let’s say you have a blog post mentioning Tesla you can add Tesla as a tag. Then when someone is searching for “Tesla” on your blog they will easily find posts related to that search term.

You can choose to index your tag pages. However, we usually avoid having them indexed as we have seen little importance in having the tag pages indexed. 

Opposite to categories, you may use several different tags for each blog post. Just don’t overdo it and avoid having too many closely related tags.  

Canonical Tags

The idea of duplicate content is often misunderstood.

When assessing websites we often find a lot of duplicate content, but when we show our customers the results, they go “but why? All our posts are unique…

And yeah.

Their posts are probably unique. 

However, WordPress is notorious at creating duplicate content if you don’t know how to set up everything correctly. There could be duplicate content from archive pages, category pages, tag pages etc.

We therefore recommend just indexing pages that have valuable content and that does not display content from other pages.

Even worse, the area most new website owners fails, is the various versions of their domain name:

...and the list goes on and on and on…

All of these point to the same content on your website and if all of these are indexed then your site is full of duplicate content. This could result in canonical cannibalization. And believe me: You don’t want that.

Need help with your on-page SEO? 

Seo Expert Consultant Martin Sand

Use The Right Plugins

If you are relying on WordPress to publish your content, you have probably faced challenges related to either the use of, or choosing, plugins. 

You need some plugins. They can help you with the speed of your website, adding tags and doing good things for your on-page SEO. Other plugins can pose a security threat to your site, slow your site down and be bad for your overall performance.

Recommended WordPress plugins for SEO:

The most commonly used recommended plugins for SEO are Yoast and RankMath. Personally, I’ve always sworn to Yoast from its inception and used it on hundreds of blogs, but for the first time I have started using RankMath. 

Which is better? 

That’s difficult to answer. They both have their pros and cons and after using Yoast for such a long time, there was a certain learning curve moving over to RankMath. 

They are both powerful SEO plugins and needed to optimize your blog for maximum on-page SEO power. Our recommendation is therefore to choose one of them and stick to it.


Recommended WordPress plugin for Speed:

When rebuilding MyWebTrafficShop we had some issues with page load speed. Originally, with the free theme we used, the site loaded super fast straight out of the box. With a bit of tweaking we were able to get speed loads with a Google Site Speed Score of 72 for Mobile and 90 for Desktop which is amazing. We wanted to improve the site speed of the mobile pages as well and if possible improve the site speed of the desktop version of the site (index page).

However, with the new design, the site load speed tanked. We were at one point down to a miserable score of 34 for desktop and 13 (!) for mobile! We played around with more than ten of the most common speed optimization plugins, including Hummingbird, W3 Total Cache, WP Fastest Cache and many more.

However, it was not until we stumbled upon that we actually managed to move the needle. Just with a few clicks of a button we were back at a score of 93 for desktop.

Blog SEO Google Page Speed

Our mobile page speed load time increased to 69, from the previous 13 so that was good but nearly good enough. This is still work in progress and this post will be updated.

As of right now, the two must have plugins to optimize your wordpress site are:

  • RankMath
  • NitroPack  

Helpful URL Structures

Your website must be organized in a logical way, so that both search engines and users can easily navigate the website and understand the correlation between the different pages and posts.

Typically, well optimized websites use a version of the content silo / content cluster set-up.

Topic Clusters, topic pillars and topic silos are nothing new, although, especially topic clusters, are on the top of the buzzword list right now.

Here’s how a typical topic cluster looks like:

Topic Cluster SEO

These topic-focused “content bundles” consist of the following parts:

  • The Topic Cluster: This is the total cluster of topic relevant specific pages. The pages are interlinked with hyperlinks and they are all focused around the pillar post described in the next part.  


  • Pillar Post: The pillar post/page/content is the central page that functions as the center point for your topic-based keyword hub (The cluster). The pillar blog post should contain information that answers all of the main questions, issues or concerns a particular viewer might have related to the topic.


  • Cluster Content: The cluster posts are all the individual blog posts that support the pillar post. These posts can be linked to from the pillar post to answer questions, issues or concerns in greater depth. This way, when the pillar posts receives incoming links from external sites, link juice will flow over the supporting blog posts. You can also link from the supporting cluster content to the main pillar post. 

Technically, the url structure of a content cluster is, in my opinion, the main thing that separates it from a silo. Let’s say your pillar article is: where you are writing about all the different types of dog houses. Then all your topically related blog posts will be interlinked with the pillar post ( 

Your topical cluster posts can have urls like for instance:


The topic cluster method let’s you be flexible with your website and it is easy to expand your website using this method. You can organize your content by categories like we do on this site, or simply by using “Dog House” as a menu on your navigation bar. All related articles can be added as drop-down sub menus. The cluster method also has the shortest urls. .  

Content Silos are somewhat similar but they usually have a different url structure, which requires a bit more planning and is a bit less flexible, When we updated this website back in 2013 we added content silos, which we later rebuilt to the cluster version we have today. 

I think these images are says it all:

Try to find the green jelly beans...

unsiloed jellybeans

Not that easy to find them all, right? Imagine if they had been siloed…

siloed jellybeans

Now, finding the green jelly beans was easier.

That’s the point with silos. They are easy to navigate, and it’s easy to understand the site's structure and for both humans and Google crawlers to identify what content that is related.

Typical url structure is something like this:

Then any post or page related to that pillar post will be on the following structure:


As you can see, the pillar page is “services” and any related page or post becomes a longer tail of that url. In the example above, Social Media Marketing Services is a service we offered.

Now, imagine that you have sub pages related to the social media marketing services describing the different parts of social media marketing, like twitter marketing, facebook marketing etc...  

We have one such page here:

See how the url is starting to become really. really long?

Now, to make things worse, imagine you don’t want to offer social media marketing services any longer. Then you either need to redirect all your pages from that silo to another page, delete them, or just keep them on your site to die.

With the cluster model you don’t face issues like this.

Maximize the Power of Internal Links

When we talk about link building, most people think of external links pointing to your website. As a result, the power of internal link building is often overlooked. 

Did you know?

If you have an established website, you can often rank well for long-tail keywords just by properly linking your internal posts and pages together.

 Just like inbound links to your content helps the search engines determine the validity or relevancy of your content, links pointing to your content from other blog posts on your site have the same benefit: The more link juice you send to one piece of content, the more important the search engines will believe that the content receiving the links is. 

It makes perfect sense from a human standpoint as well: If you’re reading a pillar blog post about dog houses, you see a sub title called “timber dog houses” and after reading a few short paragraphs you think “oh, a timber dog house would fit right into my backyard.” Then, if there’s a link right there pointing to your cluster topic “10 Best Timber Dog Houses From Amazon” you probably would click that link to learn more. Eventually, you will head over to Amazon and purchase a DIY timber dog house. 


Use Google’s Search Console

Two of the best tools to gain insight into your blogs on-page, and off-page, SEO are free tools directly from Google themselves: Google Analytics and Search Console.

While Analytics is overwhelmingly complex and gives you a lot of useful (and not so useful) insight, Search Console is more straight to the point and easier to understand.

You get error warnings if something is wrong with your website, you gain valuable insight into blogs internal- and external links and a lot of other stuff.

The Benefits Of Evergreen Content

Imagine writing hundreds of blog posts on time sensitive issues like news, product reviews for affiliate contents you’re a part of, the latest fad etc. That’s cool and can get you a surge of initial traffic as there is not much competition and because it’s a hot topic right now you can see some instant spikes in traffic.

I know people making solid income using these exact tactics. However, there are two major drawbacks:

  1. You need to always be ahead of the game. Always being on the forefront of what’s “hot” and always creating new content on a daily basis. That’s stressful.
  1. You get a blog full of outdated and uninspiring content really fast. Imagining writing 200 blog posts a year, after three years you have 600 blog posts of outdated content. Further, let’s say each blog post is only 700 words (which would be really low by today’s standards) that’s 420.000 words of outdated content. Not good for SEO and not good for UX.


What if this person instead filled his or her blog with evergreen content? 

First, it would probably take longer to rank for each article because there would be harder competition. While that’s a bit lame, it has some major benefits such as:

  1. You can get away with only a few blog posts a month in contrast to always having to be on top of the latest trends. You can plan blog posts months ahead and outsource first drafts or the complete writing process if you want. 
  1. You get very little outdated content. Each piece of content is probably going to be in the 1000+ range (probably 2500-15.000 words) but since the content is more or less evergreen it will attract visitors from the search engines years and years after you first published the content. That’s how you steadily grow an authority site. That’s good for SEO and it’s good for UX.

Evergreen content has a couple of other drawbacks though, depending on how you wish to approach keyword research:

  • Link building may be necessary to rank well. This will cost money or time, or both.
  • Updates are necessary to keep content fresh (even if it’s evergreen!).

The link building part needs to be assessed before you even start writing the content. You need to know how difficult it will be to rank well for this exact post.

When it comes to updating content, this can be set up using a content update calendar. If you’re using a lot of listicles you can for instance have a virtual assistant (VA) add five more items to the lists each month.

BONUS POINT: Add Thousands Of Long Tail Keywords

Expanding your pillar posts with thousands of long tail keywords can seriously increase your overall ranking and traffic.

This may seem like a daunting task, so please bear with me here:

After you have published several long-form pillar posts on your site, you will start seeing a lot of traffic coming into the site from search terms you’ve never even thought of. Gather all these search terms by exporting them from Google Search Console and add them to your favorite keyword research tool.  

Then expand on the keywords to find even more long tail keywords. Now, take all the relevant keyword terms, with at least 10 monthly searches and sprinkle them into the content. 

Rinse and repeat a couple of times a year for each major post, and you will see the difference in traffic!

Final Thoughts

Alright, another long blog post has come to its end. Hopefully, you picked up a tip or two which you can instantly apply to your blog. The on-page factors of your blog are even more important than off-page factors such as link building, because without a solid on-page foundation it will be much harder to rank regardless of how many links you throw at your site. Therefore, always make sure your Blog Seo starts with a thorough on-page analysis.

Need help? Martin Sand offers both coaching, on-page analysis and full-fledged SEO for your online business and blog.  

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