How to Do Affiliate Marketing in Canada – A Comprehensive Guide

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Unveiling the Rise and Profitability of Affiliate Marketing in Canada: A Comprehensive Guide

I. The Emergence and Popularity of Affiliate Marketing in Canada

It’s not surprising to see the surge of affiliate marketing in Canada over the last five years. The popularity of this digital marketing strategy has tripled according to Google Trends data, which shows a significant increase in searches for the term "affiliate marketing" in Canada. A culmination of reasons contribute to this trend, one of them being the struggle of young people in major cities of Canada to cope with inflation and the high cost of buying a home.

The financial challenges faced by Millennials and Gen Z have led them to explore creative and legitimate ways to generate income. One of the ways people have found to monetize their digital-savvy skills and add valuable experience to their resumes is through affiliate marketing. As a side hustle or a full-time commitment, this type of digital marketing has opened a world of opportunities.

So, How To Do Affiliate Marketing in Canada? Doing affiliate marketing in Canada is not so different from other countries but let's dig in and look at the details...

II. The Appeal of Affiliate Marketing among Canadians

Affiliate marketing, often considered as a low barrier to entry business model, has attracted many young Canadians. According to, affiliate marketing accounts for 16% of online sales in Canada, with the industry growing at a steady rate of 10% per year.

What makes affiliate marketing attractive to Canadians?

First, the population size.

Though the Canadian population is only 11% of the US population, the number of people involved in affiliate marketing is relatively low, meaning less competition.

Secondly, most affiliate programs pay in US dollars. Even if the Canadian version of an affiliate program pays less, Canadian affiliates can still benefit from the higher conversion rate.

How to Do Affiliate Marketing from Canada

Another major benefit of affiliate marketing is that it allows for passive monetization. Once you create a piece of content and optimize it, you can update it on a yearly basis and continue to generate income from it. Unlike active income generation methods like sponsored posts, brand deals, or product photoshoots on platforms like Instagram or TikTok, affiliate marketing is less time-consuming.

III. The Process of Affiliate Marketing in Canada

Getting started with affiliate marketing is straightforward. There are six steps to follow:

Step 1: Choose Your Niche and Start Your Website

Your choice of a profitable affiliate niche is key to your success. Once you’ve decided on your niche, create your website. Choosing a domain name, hosting platform, website theme, and branding are the foundational pieces to set before you start writing content.

Step 2: Drive Traffic to Your Website

Driving targeted traffic to your affiliate website is one of the most challenging steps. Use keywords that meet your audience's search intent, leverage social media marketing, and build an email list.

Step 3: Join Affiliate Programs

Once you have your website set up and traffic flowing in, join affiliate programs that fit your niche. Always make sure to thoroughly read the terms and conditions of each program before joining.

Step 4: Create Affiliate Marketing Content

With all the logistics in place, it's time to create your affiliate marketing content. Your content could take different forms such as Instagram stories, blog posts, or YouTube videos, depending on your niche and your audience.

Step 5: Track Your Affiliate Income

As you start to generate revenue from multiple affiliate programs, use tools like or similar to keep track of your earnings and optimize your content.

IV. Affiliate Marketing Companies in Canada

There are several well-known affiliate companies, brands, and merchants available in Canada, including but not limited to ShareASale, AWIN, CJ Affiliate, Impact, and brands like Amazon Associates Canada, eBay Affiliate Network, and Shopstyle Canada.

Two of my absolute favorite affiliate networks are both from Canada. They are MAXBOUNTY (Generic, MMO, Health etc) and CRAKREVENUE (Adult, CBD, Health).

Canadian Affiliate Program

Affiliate marketing in Canada is not just about benefits and processes but a formula for success that needs refining over time. Whether you're planning to start affiliate marketing as a part-time or full-time job, remember that success doesn't happen overnight. It requires a professional mindset, patience, and a lot of hard work. As the top Canadian affiliate marketers have proven, affiliate marketing is a rewarding and exciting career path in the digital world.

V. Success Stories in Affiliate Marketing in Canada

Successful Canadian affiliate marketers offer insights and inspire others on their journey. A great place to start is by learning from them and emulating their strategies. Here are a few examples:

1. Mommy on Purpose

Natalie's Mommy on Purpose blog focuses primarily on round-up posts that spotlight products that she promotes. The posts are tailored for moms and moms-to-be. The success of Mommy on Purpose is a good example of how to choose an affiliate niche and stick with it, so your audience knows what to expect from your content immediately.

2. Food Bloggers of Canada

Robin's Food Bloggers of Canada is another Canadian food and recipe blog that promotes cookbooks through affiliate links. The strategy perfectly matches the audience's interest. The dedicated Shop page lets readers discover recommended products.

VI. Step-by-Step Process for Successful Affiliate Marketing in Canada

Whether you're a Canadian affiliate or located internationally, here are six crucial steps to follow for a successful campaign:

How to do affiliate marketing in Canada

Step 1: Identify Your Niche

Choosing a profitable affiliate niche is key to success. Consider your interests and what products or services you would enjoy promoting. If you're stuck at this step, check out our list of profitable niches with low competition.

Step 2: Build Your Website

While you don't technically need a website to start affiliate marketing, many programs won't accept you without one. Your website establishes your brand, serves as your home base, and hosts your other marketing ventures like email lists or online courses. Therefore, the time and effort invested in launching a website or blog are highly recommended.

Step 3: Drive Traffic

Once your website is up and running, the next step is to drive targeted traffic to it. You can achieve this by leveraging social media marketing, targeting buyer-intent keywords, and building an email list. It's crucial to understand your audience's search intent and to meet them at the end of the buyer funnel.

Step 4: Join Affiliate Programs

Check the terms of service and program details of potential affiliate marketing programs. This step requires due diligence. Make sure the programs you sign up for are legitimate and align with your chosen niche.

Step 5: Create Content

With the foundation and logistics in place, it's time to create your affiliate marketing content. This can take many forms, including Instagram Stories, blog posts, and YouTube videos. Remember to disclose any affiliate links as per Canadian branded content guidelines.

Step 6: Track Your Income

Tracking your affiliate income is a vital step. Tools like help consolidate your data, keep track of your earnings, and pinpoint areas of conversion where your pages may be falling short. It is also important that you track your rankings and other metrics. To track your rankings you can for instance use Wincher Rank Tracker.

VII. Key Affiliate Marketing Companies and Networks in Canada

We already mentioned some of them earlier but there are numerous reputable affiliate networks and companies that Canadian content creators can sign up with, including:

  • Affiliate Networks: MAXBOUNTY, CrakRevenue, ShareASale, AWIN, CJ Affiliate, and Impact
  • Affiliate Brands/Merchants: Amazon Associates Canada, eBay Affiliate Network, Shopstyle Canada, Indigo, Lowe's, and Skyscanner Canada

While affiliate marketing in Canada presents multiple benefits, it's not a set-and-forget model. It takes months, if not years, of hard work, refining, and planning. Whether you're looking at affiliate marketing as a part-time side gig or a full-time job, it's important to treat it as a professional venture and work steadily towards your revenue goals.

While the promise of earning thousands of dollars in a single month is inspiring, it's more realistic to plan for steady growth over time. As many successful Canadian affiliate marketers have demonstrated, with time, patience, integrity, and the right mindset, affiliate marketing can become a significant source of income.

VIII. Practical Tips to Monetize Your First Affiliate Campaign in Canada

Embarking on your first affiliate marketing campaign can be daunting, but these practical tips can help you monetize successfully:

  1. Choose a high-converting niche: Begin by identifying profitable niches (CBD, Outdoors and Fitness comes to mind) that align with your interests and expertise. It's easier to promote products or services you believe in and understand.

  2. Create high-quality, relevant content: Whether it's blog posts, Instagram Stories, or YouTube videos, ensure your content is of high quality, engaging, and relevant to your chosen niche.

  3. Optimize your content: Once you've created your content, it's essential to optimize it for search engines to increase visibility and traffic. The more traffic you generate, the higher your chances of conversion.

  4. Promote products from reputable companies: Always choose to work with reputable companies with legitimate affiliate programs. This way, you can ensure that your audience gets the value they deserve, and your credibility remains intact.

  5. Track and analyze your performance: Use tools to track your earnings and identify which strategies work best for you. This data will help you make informed decisions about what content to create and which products to promote. Even spreadsheets can go a long way.

  6. Regularly update your content: Trends change and products evolve, so make sure your content remains up-to-date and relevant to your audience. Nowadays, this has become easier than ever using AI tools to stay on top of the game.

IX. Affiliate Marketing in Canada - A Legitimate Way to Earn

While it may take time to build an audience and generate a steady income, affiliate marketing in Canada provides a legitimate way to earn, especially in a time where traditional employment models are being challenged. If you have a flair for digital marketing and the ability to create engaging content, affiliate marketing offers a viable way to supplement your income or even replace a traditional 9-to-5 job.

Given the low start-up costs, growing interest in online shopping, and the ability to work from anywhere, it's not surprising that more and more Canadians are turning to affiliate marketing. This trend, in conjunction with the rising influence of content creators and influencers, makes affiliate marketing in Canada a potentially profitable venture.

While affiliate marketing isn't a get-rich-quick scheme, it does offer the potential for substantial earnings if you're willing to put in the work. With patience, planning, and perseverance, anyone can succeed in affiliate marketing, as demonstrated by many successful Canadian affiliate marketers.

By following these steps and tips, you will be well on your way to launching your own successful affiliate marketing business in Canada. Good luck on your journey to financial independence through affiliate marketing!

X. How to Do Affiliate Marketing in Canada - Conclusion

Affiliate marketing in Canada has seen a significant surge in popularity over the past few years. With the right approach, patience, and dedication, it can be a highly lucrative business model. The success of Canadian affiliate marketers such as Natalie from Mommy on Purpose and Robin from Food Bloggers of Canada illustrate the potential of this form of marketing. The journey may be challenging, but the rewards can be worth it. Follow their lead, use these steps and tips as your guide, and you'll be on your way to becoming a successful affiliate marketer in Canada.

>> Read How We Brought Tons Of Traffic To a Canadian Cannabis Company using SEO.

About the author

This article was written by Martin Sand, a marketing coach and affiliate SEO with 20+ years of experience ranking his own- and client websites. 

Need help with your SEO projects or someone to steer you in the right direction? I Can Help - Contact Me Here!

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